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  West Virginia University football coach Neal Brown is following through on his plan to help his players navigate the NCAA's coming changes in name, image and likeness marketing rules, enlisting the help of a consultant who already has worked with several major Football Bowl Subdivision programs. WVU announced Thursday that the football program will partner with Jeremy Darlow to help players develop their skills in growing their personal brands. Darlow already has worked with programs like Michigan, Notre Dame and Texas A&M, while also helping individual athletes like Lionel Messi and Dale Earnhardt Jr.

Such help is beneficial for the Mountaineers. The NCAA Board of Governors recently endorsed rule changes that will allow student-athletes to seek endorsement opportunities. "Our football players will be learning how to build their own brand from a person who wrote the book on the subject and is an individual who has worked with some of the biggest names in sports and entertainment," Brown said in a news release. "We're excited to provide that level of expertise to our players." - Charleston Gazette-Mail


Sr/2021 DT Darius StillsWest Virginia
News Source: Charleston Gazette-Mail



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