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  The University of Tennessee is getting ahead of a landmark NCAA decision. UT has instituted a program with the aim of teaching athletes how to gain value from their Name, Image and Likeness. The NCAA later this month is expected to vote on proposed legislation that would allow athletes to benefit from their NIL. The state of Tennessee recently passed legislation allowing athletes to profit off of their personal business ventures, which is set to go into effect in 2022. In response, the university is developing a set of for-credit courses that will "deliver education related to brand development, marketing, communications/messaging, personal finance/financial planning and several other key elements of NIL maximization."

"Educating our student-athletes is the key to helping them maximize their opportunities relative to NIL," athletic director Danny White said in a news release. "As an institution of higher learning, it was important that our NIL program include a comprehensive educational component. This program assures current and future Vols and Lady Vols that the University of Tennessee is prepared to guide them in effectively managing, expanding and enhancing the value of their personal brands." Tennessee is also partnering with Altius Sports Partners, which will allow the athletes to confer with a number of consultants and professionals from around the nation. - Knoxville News Sentinel


rSr/2025 QB Harrison BaileyLouisville
News Source: Knoxville News Sentinel



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